Nestled in the heart of Fire Island Pines, a new brand emerges that is set to redefine the essence of this beloved locale. PINES PLAY is a vibrant lifestyle brand that marks a daring new chapter in the history of this iconic destination.

Created to pay homage to the legacy of the Pines and celebrate its future, PINES PLAY is inspired by the unique spirit of this community.

With a foundation rooted in fashion, marketing, and textiles, PINES PLAY offers a fresh, sexy twist to the classic allure of Fire Island Pines. The brand encapsulates original limited edition graphic designs to uniquely scented candles, each element crafted to evoke the distinctive spirit and style of the Pines.

A % of net proceeds are directed towards Fire Island Based 501(c)(3) organizations.

let’s play