Nestled in the heart of Fire Island Pines, a new brand emerges that is set to redefine the essence of this beloved locale. PINES PLAY is a vibrant lifestyle brand that marks a daring new chapter in the history of this iconic destination.

Created to pay homage to the legacy of the Pines and celebrate its future, PINES PLAY is inspired by the unique spirit of this community.

With a foundation rooted in fashion, marketing, and textiles, PINES PLAY offers a fresh, sexy twist to the classic allure of Fire Island Pines. The brand encapsulates original limited edition graphic designs to uniquely scented candles, each element crafted to evoke the distinctive spirit and style of the Pines.

A % of net proceeds are directed towards Fire Island Based 501(c)(3) organizations.

let’s play

Model laying in bed wearing a pines play tank

Smells Like Spells

Discover the enchanting world of Smells Like Spells candles - each carefully crafted to evoke a mystical ambiance in your space. Explore a range of mesmerizing scents designed to elevate your senses and transform your home into a sanctuary of soothing fragrance.

Pines Play Apparel

PINES PLAY Fire Islands Apparel offers a variety of high-quality clothing items inspired by the natural beauty of the Fire Islands. Whether you're exploring the sandy shores or relaxing at a beachside bonfire, our apparel is the ideal choice for those who appreciate timeless design and island living aesthetics.